My writing is primarily focused on the food system and regulations, specifically organic and natural food, animal welfare issues, genetically modified organisms and food marketing.

Experience

>Senior editor and a contributing columnist for sister sites Organic Authority and EcoSalon.

>Site director for Eat Drink Better, an Important Media site.

>Managing editor and contributing writer, Naturally Savvy.

>Featured writings and photographs on: The Huffington Post, Reality Sandwich, MTV Iggy, The Village Voice and Global Rhythm.

>Published in the anthologies “Toward 2012: Perspectives on the Next Age” (2009 Tarcher/Penguin) and “What Do You Believe?” (2009 Outside the Box).

Professional Copywriting

My background in the organic food business developing unique marketing and branding strategies provides me with a strong foundation for creating  professional copywriting services, including:

>Web content, blogs, e-newsletters, press releases, product packaging, advertising, promotional materials, white papers, manuals.

> Specialty Tools: AP style, branding and identity, conceptualization inquiries, interviews and brainstorming, evaluative research, generative research, marketing strategies for print, media, Web and beyond.

> Specialty Knowledge: The vegan diet, alternative medicine, natural healing, food and food regulations, wellness, yoga, sustainability, personal care and beauty, fashion and style, world music and pop culture.

> Extensive experience with social media client management and analytics and online publication applications including WordPress, Joomla, Agility and mail clients.