My writing is primarily focused on the food system and regulations, specifically organic and natural food, animal welfare issues, genetically modified organisms and food marketing.
>Site director for Eat Drink Better, an Important Media site.
>Managing editor and contributing writer, Naturally Savvy.
>Featured writings and photographs on: The Huffington Post, Reality Sandwich, MTV Iggy, The Village Voice and Global Rhythm.
My background in the organic food business developing unique marketing and branding strategies provides me with a strong foundation for creating professional copywriting services, including:
>Web content, blogs, e-newsletters, press releases, product packaging, advertising, promotional materials, white papers, manuals.
> Specialty Tools: AP style, branding and identity, conceptualization inquiries, interviews and brainstorming, evaluative research, generative research, marketing strategies for print, media, Web and beyond.
> Specialty Knowledge: The vegan diet, alternative medicine, natural healing, food and food regulations, wellness, yoga, sustainability, personal care and beauty, fashion and style, world music and pop culture.
> Extensive experience with social media client management and analytics and online publication applications including WordPress, Joomla, Agility and mail clients.