About

Hi, I’m Jill. I’m a content strategist, event producer, and founder of Ethos, the leading digital media and e-commerce platform focused on the intersection of personal and planetary well-being.

My story starts back when I was a kid, always labeled a picky eater. But some of my best childhood memories were around food: the first time I tasted a garden-grown tomato, peeling my way to the heart of an artichoke, fresh, summer berries. Then, while studying journalism in college, I began working at a local natural food store. That interest led me to a career in natural food sales and marketing, where I had the privilege of working with some of the biggest names in the industry including Whole Foods Market, Clif Bar, Yogi Tea, Sambazon, and Tofurky. For more than a decade, I worked to build awareness through content marketing, event production, and direct sales. I was the director of the Socially Responsible Business Awards at the Natural Products Expo East tradeshow from 2000-2009 and worked on countless other events for the natural products industry.

In 2009, I returned to my writing roots and have since been focused on developing and implementing content strategies with a focus on search optimization and audience development, producing more than 10,000 articles and videos and building some of the biggest impact media brands including VegNews, The Livekindly Collective, and Alicia Silverstone’s The Kind Life. My work has been published in dozens of publications including MSN, Yahoo, The Village Voice, MTV, The Beet, The Cool Down, and Chowhound.

These days, in addition to Ethos, I work with individuals, brands, and organizations focused on making the world a more sustainable, ethical, and healthier place. My professional offerings encompass digital content strategy and production, comprehensive brand development, publicity, and media relations, as well as event production.

My consultancy services include:

  • Content audit and strategy
  • SEO strategy, content gaps, and planning
  • Copywriting, editing, and ghostwriting
  • Media buying
  • PR and media relations
  • Sponsorship planning and management
  • Event planning and production

Please let me know how I can support you. Drop me an email.

Jill

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